Data Protection Information

About us and our website

We, BSH Hausgeräte GmbH, Carl-Wery-Strasse 34, 81739 Munich, operate this website. Please use the contact information provided on the imprint page to contact us.

Our guiding principles
We take protecting your information very seriously. Your data is therefore processed with great care and in strict compliance with applicable data protection law. Organisational and technical security measures have been taken to protect all of our websites against the risks present in processing personal data. Our partners who support us in the provision of this website must comply with these provisions as well.

What we log as standard
You can use all the areas of our website that are not access-protected without disclosing your identity. We log every use of our website as standard in order to prevent attacks, remedy faults and investigate security incidents. You can find more about our log data in the section "How we process your data".

Which permissions do we have to process your data
We respect your privacy. Consequently, we only process your data when we are permitted to do so. You will find a summary of the relevant statutory authorisations, on which we base the data processing, at the end of this information Of course you can also give us permission to process your data by opting in to the corresponding data processing on our website. In other cases, we process your data because we are permitted to do so by law. If, for example, you place an order through our website, we are permitted to process your data in order to fulfil that contract. The same applies when you make use of other services on our website that require your data to be processed. We are also permitted to process your data when we have a legitimate interest in doing so. One example of this is the log data that we collect in order to ensure that e.g. our website can be operated without defects(indcluding the technical provision of the website). In any case, we will inform you. In any case, we will inform you about the corresponding processing of your personal data and, of course, your interests will always be taken into account in any such processing. In case that you have questions to your personal data, you can find your rights regarding the processing of your personal data in the latter section of this Data Protection Information.

The permissions we make use of, and when, are outlined in the following section. You can find more detailed information on how your data is collected, processed and used on our website (i.e. the type, scope and purpose of data processing) in the same section.

What else you should know:
Users below the age of 16 should only transmit personal data to us with the consent of their parent or legal guardian. The data protection law that applies may result in different age limits in this regard.

Our website may contain links to websites, which are not provided by us. We have no influence over how your data is processed on these websites or their compliance with provisions on data protection. Please note any Data Protection Information they provide.

In the following, we explain to you in detail which technologies and partners we use to analyze your user behavior:

Web analytics in using user profiles

We use web analytics tools for the purposes of advertising, market research and for user feedback on the design of our website (and, where applicable, the newsletter). For these purposes, we use analysis cookies and/or JavaScript to collect and process usage data about your visit to our website and your use of links in the newsletter (if available). The collection of your usage data and the creation of a usage profile from it is carried out using a cookie ID. Your IP address is either not collected or anonymised immediately after collection. Therefore, it is not possible to directly deduce your identity from the ID used.

You can find below additional information on the web analytics tools we and our partners use and how you can prevent or restrict the particluar web analytics tool from collecting and processing your data

Adobe Analytics (Adobe Marketing Cloud)
For web analytics we use Adobe Audience Manager und Adobe Tracking (“Adobe Analytics”) a service provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe. The information relating to your use of our website is transferred to Adobe servers, analysed and solely returned to us as cumulative data. This data allows us to identify trends in how the website is generally used. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected.
Opt-out: Please use Adobe's opt-out website if you wish to prevent your usage data being collected. You can find information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html.

Your point of contact for all questions relating to data protection
If you have any questions relating to data protection or exercising your rights, you can use the following contact information to get in touch with our data protection officer directly:

BSH Hausgeräte GmbH
Data Protection Officer
Carl-Wery-Str. 34
81739 Munich, Germany
Data-Protection-GB@bshg.com